Exercise: Fina a fashion advertisement. Identify any historical, social, or cultural icons in the ad and share the story the ad is trying to tell the viewers. How does this ad make the consumer want to purchase the product?
I found this ad by Chanel and I thought this was gorgeous. Summer is coming up so they tapped in to a social responsibility and the season. They have created a surf board with the logo and Chanel built in to the surf board. They had a classy women walk down the beach showing not only can a women surf but the can also look fierce, and fearless no matter what comes their way. This is what I got from look at the ad.
Like I said before summer is coming up so consumers are more likely to purchase products in the summer due to it's so HOT and they want something that airs out and wicks moisture. So a way that they did was took a picture of a lovely women at the beach where the weather is nice and the ocean is blue and beautiful.
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