Wednesday, May 2, 2012

Week 4 EOC: Discussion Questions

1. Currently, how many divisions do Dolce & Gabanna have in their company? Has it grown since this chapter was written? If so, how?

Dolce & Gabanna have three divisions under their company name. As a whole they haven't really grown since the chapter has been written. They have always had a provocative brand image, and continue to this day.

2. Do you think Dolce & Gabanna cater to the fashionistas that the rest of the design world has rejected? Why do you think they have dressed women like Isabella Rossellini, Madonna, Kylie Minogue, and Brooke Shields? Do you think these women are risque? Why or why not?

I think that they do but they don’t at the same time. I feel that you have to have a certain image to cater to the brand. The women listed are risqué but not off the charts. They have grown with their own personal style and as women.

3. Do you think gay and lesbian consumers purchase different fashion brands than heterosexuals? Do you think it was smart for Dolce & Gabbana to target this market? Why or why not?

I don’t think that the gay and lesbian community purchase different fashion brands. I think that it was smart for them to target towards this audience because it reflects the owners as a whole. The gay and lesbian community who are fashionably aware, purchase what it is they feel are fashionable not because of the brand.

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